Perhaps one of the most important decisions that you are going to need to make when opening up a clothing retail store is where the shop is actually going to be placed. The location of your store will determine the clientele coming through the doors. It will also determine the amount of money your business has the potential to make. Get the location wrong, you will greatly hamper your chances of running a successful business. On this page, we are going to go through a few tips on selecting the right location for your company.
- What is the demographic for the location? This is going to be important. Let’s say you are looking to sell clothing to families and the like. Do you really want to open up on an industrial estate? We are willing to wager that the answer to that question is; no. You will want to choose a place where your target market actually is. Before you even so much as think about a property, head to various areas and do a head count. You want to ensure that there is a lot of traffic passing through.
- You need to make sure that the site is accessible. In an ideal world, you will have a location in the centre of town. After all, passing traffic is some of the best traffic around. However, this is going to be expensive. If you do opt for something outside of town, make sure it can easily be reached by car or public transportation. If people are coming by car, you also need to know that there will be somewhere that they can park without the fear of being clamped or towed away.
- You should try and locate your business in a place which is highly visible. In fact, being visible in a row of shops is some of the best advertising that you can do. The vast majority of your trade will be from passers-by, so you need to know that they can find you!
- Try to choose a place with a low crime rate. The last thing you want to do is choose a location which will regularly be targeted by shoplifters or other people breaking into the property.
- Think about your finances! You need to be able to afford the location. You could find the best location in the world, but if you do not actually have the finances to hand to pay for it then the location should not even be looked at.
- Try to choose somewhere which is close to your home. It is likely that you will be tired after a long and hard day at work. You do not want to be driving miles and miles home, only to need to make that journey again in the morning. Choose something which is no more than a short bus ride or car trip away.
Remember; choosing the right location is a lot of the battle when it comes to opening a successful business. Make sure that you put a lot of effort into it.